General Manager, Berry Category International
Peter McPherson has been General Manager of the Costa Berry Category (formerly known as Berry Exchange and Blueberry Farms of Australia – BFA) since 1986.
His vast experience managing large-scale horticultural operations has played a key role in the steady growth and success of Costa’s berry operations.
In July 2016 he was elevated to the position of General Manager – Berry International. Peter has been instrumental in the successful expansion of the berry business internationally, including our blueberry operations in Morocco, the establishment of our China operations, and the expansion of our blueberry genetics licensing around the globe.
Complementing his commitment to Costa’s berry business is Peter’s passion for product and industry improvement. Peter sits on many company and industry boards. For many years he has held the role of Treasurer for both the Australian Blueberry Growers Association (ABGA) and the International Blueberry Organization (IBO), and in September 2016, he was honoured to be elected President of the IBO.