Established in 2007, with first commercial plantings in 2008, African Blue Morocco has emerged as one of the country’s premier producers of high-quality blueberries.
Today, the business cultivates approximately 345 hectares across Morocco’s northern and southern regions and plays a central role in the broader African Blue and Costa Group global network. The Moroccan operation has been pivotal in elevating regional production standards and supporting the global expansion of premium Costa genetics.
Strategic Redevelopment & Variety Innovation
In response to evolving global market demands—particularly the growing emphasis on fruit size, consistency, and quality—African Blue launched a comprehensive 10-year redevelopment strategy in 2021. This long-term plan targets the replanting and development of more than 706 hectares by 2031, centered around Costa’s advanced blueberry proprietary genetics: Eterna, Breeze, and Cascade.
Now in its fourth year, the initiative is already showing impressive results. Newly redeveloped farms are achieving substantial improvements in both yield and fruit quality. Notably, first-year commercial harvests of Cascade grown in soil are forecast to exceed 15 tonnes per hectare, demonstrating the performance potential of the new genetic platform.
To complement on-farm advancements, African Blue has significantly strengthened its post-harvest capabilities. Its 10,000-square-metre packing facility in Larache, now enhanced with a 12-lane Elefab mechanical packing line, increases operational efficiency and throughput. This infrastructure is key to supporting the company’s export programs and maintaining consistent product quality across global markets. Major export destinations include the European Union, United Kingdom, United States, Canada, and Asia.
Morocco has rapidly established itself as a leading global exporter of blueberries, with export volumes reaching 67,300 tonnes in the 2023/24 season and projected to grow to over 85,000 tonnes by 2025/26. African Blue has played a vital role in this rise, helping position Morocco as a trusted supplier of premium fruit to some of the world’s most demanding retail and wholesale markets.
To maintain its competitive edge, African Blue is fast-tracking the evaluation and local adaptation of new Costa varieties. This forward-looking approach ensures the company remains at the forefront of varietal innovation, continuously aligning its offering with evolving consumer preferences and environmental conditions.
With substantial investment in genetics and infrastructure, and a focus on quality, African Blue Morocco is focused on leadership in premium blueberry production. As the business advances through its next phase of strategic transformation, it remains committed to delivering exceptional fruit to global markets—strengthening Morocco’s position as a powerhouse in the international blueberry industry.