Driven by her passion for agriculture and a dream to work with one of Morocco’s leading agricultural companies, Khawla embarked on her journey with Costa’s African Blue operation. After leaving her small hometown in the Atlas Mountains at 16 to study economics, she earned a degree in Agricultural Business Management. Her first exposure to blueberries came during an internship at African Blue in 2019. “I loved the experience, and when I visited the office, I was fascinated. I told my friend that I would love to work in a company as big as African Blue.”
Her determination paid off, and in 2022, Khawla joined African Blue as a Quality Supervisor. She quickly progressed to the role of R&D Manager, where she now plays a pivotal part in the Variety Improvement Program, selecting the best blueberry varieties for commercialisation and managing applied research in southern Morocco.
“What I love most about my job is the variety. From managing trials and collecting data to working with a diverse team of experts, every day is different, and I know my work is contributing to the success of the business.”