This year’s PMA Fresh Connections took place in Brisbane from the 17th – 19th May. The Conference was opened by Senator Anne Ruston, Assistant Minister for Agriculture and Water Resources who spoke about what the sector must do to make Australia competitive across both the domestic and international markets. The ‘other’ Michael Jackson, a specialist on the subject of change in a business context, spoke about the road ahead, innovation and how we need to look for uniqueness in our businesses. Other speakers included Tom Kierath from Morgan Stanley, Mark Soccio from the Rabobank, Fi Bendall from the Bendalls Group, Malcom Keys from Hong Kong based Dragon Trend and Chris Cowan from Kantar World Panel as well as Bryan Silberman PMA and Micheal Worthington PMA AU/NZ who gave an interesting view into the state of the Industry.
Day two saw Costa participate in the Trade Show, showcasing our produce and categories, alongside a number of exhibitors from across the fresh produce industry. There was also a program of events including the Marketer of the Year award as well as a number of ‘meet the expert’ group discussions. Day two concluded with the Gala dinner at the Brisbane Town Hall which was enjoyed by all. The third and final day was host to a number special interest forums and tours.